Resources complete:
-Chapter 1 Age of Engage
-Podcast Newspaper 1, 2, 3
I was interested in the Age of Engage overview which appeared to be a opening chapter of a book centering on the new marketing, what they term marketing 3.0 and how we got here. I particularly enjoyed the history of marketing and the various iterations it has taken; especially since this will only be the second marketing class I have ever taken, and will most likely be the final given I am an MBA/MS Finance dual degree.
For this week, my learning goals: To better understand the tools, sites, and impact of web 2.0 and 3.0 on marketing practices
Projected outcomes: to learn more intricately the above topics and apply them to my formerly robust knowledge base of the web. Lately, I have not been able to keep up given the rapid pace of development in the web coupled with work, school, and family commitments occupying the bulk of my time.
Initial questions that I would like to have answered: What are the newest social media and web 2.0 connectivity sites that can be useful in my future career? How can I best learn given the various course materials provided in this course? Will I be able to get through a majority of the recommended readings, podcasts and videos?
Other materials: none as of yet
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